Tide is the devil’s detergent. Story time: Stories about Procter and Gamble (P&G)–the multinational company that manufactures Tide, Safeguard, Pantene, and many others–being the profit-generating arm of Satanists spread like soapsuds in the 1980s. People were told that the moon-and-stars logo found on the boxes of P&G products was the symbol of the Anti-Christ. The number of the Beast, “666,” was supposed to be hidden in the logo. WTF details: Procter and Gamble’s earnings were supposed to be used for the world domination of demon worshippers. There were also emails asserting that the so-called “owner” of P&G had appeared in a US talk show (Oprah Winfrey’s, Sally Jesse Raphael, Phil Donahue, or Merv Griffin’s) and admitted that “a large portion of his profits from Procter & Gamble Products goes to support [the] Satanic Church.” The email even gives details on how one could obtain a transcript of the said show. The catch? There was no such episode in any of the shows mentioned. Moreover, P&G is a publicly help entity. Thus, it’s not owned by a single person. Fact check: P&G has a lot of competitors–and the fight for market share could get ugly. Perhaps, it was one of them who concocted this hellish story. P&G tried to shake off this rumor by suing those who spread it. In an August 1, 1990 Chicago Sun Times article, it was revealed that P&G sued a Kansas-based couple, James and Linda Newton of Parsons, “for allegedly making statements and distributing literature stating that P&G supported the Church of Satan.” Then, in 2007, P&G was awarded $19 million in its lawsuit against Amway (a company that manufactures consumer products) distributors who allegedly spread the story.

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