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RELEASE White Paper
May 10th, 2018
  • 日本語
  • English
  • 繁体字
Next generation social media dispersed platform
Worthy information and valuation greatly change the future of SNS


Next generation social media and e-commerce merger

Worthy information and reliable valuation

Maintenance system making use of blockchain

Information processing technology utilizing big data

Search algorithm by utilizing AI Artificial Intellect (Deep learning)




© RELEASE Co., Ltd. All Rights Reserved.

1. About “RELEASE”

 By improving social media which we have already launched, we will merge SNS and e-commerce, and by utilizing good quality and worthy information and block chains + big data + AI artificial intelligence (deep learning) technology, we will contribute to the further development of the Internet in the world by completing social commerce.

 SNS social media RELEASE, which we are already running, has been currently posting good quality worthy information by individual users to more than 80% of the articles. Also, good quality and worthy information has been frequently viewed by users. In June 2017 we started the system of point service for the contributors of articles which give "0.1 points per 1pv (0.1 yen conversion (Japanese yen) per 1pv) according to the viewing frequency. By introducing this point service, users posting articles will post high quality and worthy information in order to increase the viewing frequency and gain more points.


 Imagine yourself being a city reporter! News site made by everyone RELEASE.
 ※ Please visit this site ⇒ https://release.co.jp/

 Information is classified into 13 categories items such as "Breaking news, playing, eating, watching, staying, buying, healing, learning, work, hobby, entertainment, event, others" making it easier for users visiting the website to quickly access the good quality and reliable information together with the search function.

2. Next generation social media and merger with e-commerce


 From the beginning of RELEASE 's service, we have been thinking about building next - generation social media distributed platforms on a daily basis, keeping in mind that we will further increase the value of the site.

 Due to the "social commerce platform" structure combining social media and e-commerce as well as block chain technology, big data, and AI artificial intelligence we became confident that it is indispensable for the future development of the Internet. When we thought about “who will evaluate the way of social media in the future and the value of the platform”? we came to conclusion this system will enable not only "giving reward to a contributor", but also to distribute remuneration to the posted article "users who evaluated with comments or share".

1. “Social commerce” merging of social media and shopping.
2. Construction of social media (distributed block chain) platform.
3. The person who posted the article, the person who evaluated the article, distribute points (rewards) by token to both sides.
4. Construction of worthy information search program & trading system by individual artificial intelligence.
5. Information management & analysis by big data, targeted advertisement distribution of individual requested information.

3. Introduction of platform and its features

 RELEASE is aimed at "social commerce" merging social media and shopping. When users post good quality and worthy articles, and when evaluating reliable articles, RELEASE wants both contributors and evaluators to enable next-generation social commerce that combines social media SNS that gives out its own issuance (REL token) and e-commerce that enables anyone easily buy and sell goods, services, skills, etc.


Worthy information and valuation greatly change the future of SNS!


 RELEASE user can buy and sell accumulated points (REL token) such as goods and services (skills) etc. within the RELEASE platform and then exchange it with various virtual currencies when listed on the exchange stock market.

 RELEASE 's greatest features are similar to the traditional social medias Twitter · Facebook · Instagram · Pinterest · NAVER · Youtube · Blog. Also, in e-commerce, what is developed by further improving the excellent functions and features of each service is the next generation distributed platform "social commerce RELEASE (release)" which combines social media and e-commerce, when everyone can easily buy goods, services and skills.

 By constructing this innovative distributed platform, it is possible to collect high quality valuable information, points (REL token) are distributed to both the person who posted the article and the person who evaluated the article. Also by distributing "Behavioral targeting advertisement" suggesting the user's interests and concerns we can distribute the long-term revenue.

 RELEASE social commerce, which combines social media (SNS) and e-commerce (shopping), is a service based on the concept of "worthy information significantly changing the future of SNS!". It also combines the current time trends, foresight, reliability, future prospects and profitableness and increases the value as a platform that continuously generates revenue on a long-term basis.


4. Market scale and market strategy.

 SNS users worldwide is currently over 2.5 billion people and expected to rise to 3 billion people in 2021. Nowadays one-third of the world's population uses SNS. Originally there were many young people in their 10s to 20s, but as SNS usage became commonplace, it has expanded to the age group of 40 to 50s and over, and there is an increasing trend in the number of registrants and the number of users. If the spreading tendency proceeds as it is, at the end of 2019 the utilization rate of the number of users will be 76.7% of the total net users.

 The number of users of e-commerce services is 1.77 billion people worldwide, the penetration rate reaches 23%, the market size is 1,474 billion dollars (about 160 trillion yen), per e-commerce user. The annual usage amount of the company is about 833 dollars (about 90,000 yen).

"Ministry of Public Management, Home Affairs, Posts and Telecommunications: Investigation research on structural analysis of the ICT industry in the IoT era and verification of multi-faceted contribution to economic growth by ICT"


 The e-commerce market is expected to increase to about 3.5 trillion dollars in 2019, and by region, the contribution by the Asia-Pacific region is large. As of 2015 the market size of the whole region accounts for about half, but it is expected to increase to about 65% by 2019. Looking at the proportion of e-commerce among commerce transactions, the worldwide is 12.8% as of 2019 and is expected that Asia Pacific will reach over 23% level.

 Given the volume of these markets, we can expect social commerce growth that combines social media and e-commerce, looking at the world market.


Market strategy

 In order to fully realize changes in social media (SNS) and e-commerce (shopping) markets, next-generation social commerce RELEASE aims to maximize media strategies such as "Internet · TV · Radio · Newspaper · Magazine · Book". We will utilize it to the maximum, to provide high quality and valuable information in RELEASE to enable more users to gain awareness of social commerce.

 In particular, in the field of e-commerce, the seller focuses on agriculture and fishery, freshly picked fresh vegetables and fruits and freshly picked fish and shellfish, then decides the price on the spot and promptly offers to the general user. By creating a mechanism that can make it possible, we will transform the logistics of agriculture and fishery in the world.


 Articles posted on RELEASE social commerce are evaluated according to the comments in Figure: (A), and for the comments evaluated in (A), the user (viewer) in Figure: (B) can be evaluated in ★ mark or comment field basing on the question “Was he useful or not?”. With this mechanism, not only traditional review evaluation but also evaluation by browsing user is added plus, it is possible to provide high-quality and valuable information and at the same time point (REL token) is given to both the contributor of the article and the evaluator of the article.

 Both good-quality and valuable information are immediately combined together by both the person who posts the article and the person who evaluated the article, making it possible to increase the platform value of RELEASE social commerce.

5. Worthy information and reliable valuation

What is worthy information?

 There is a difference in each person about the value of information, and its evaluation is also various. Even if you ask us to write valuable information as an article, no matter how much you have paid for it, if the reader is not interested in the article at all, the article will be evaluated as worthless.

 However, on the other hand, information which can not be picked up by major news media etc. is often explosively discussed in SNS. Even if you are watching articles and reviews posted on social media and e-commerce on the Internet, both pros and cons. It goes without saying that the value of information is created by the hobby preference of each person.

 So, our ideal "What is valuable information?" ...
 At social media RELEASE (release) https://release.co.jp/ , which has already started, "Imagine: you are a reporter in the city! Evaluated by the number of times of viewing by posting "Niche, good quality, valuable information" based on the concept of "everyone's news website", the evaluator of the article is evaluated by the credit rating of "comment · share · helpful number. Therefore, by distributing RELEASE points (REL token) to both contributors and evaluators, it is possible to improve the quality of the entire platform.

What is reliable valuation

 Currently, there are many social media (SNS) and e-commerce platforms on the worldwide internet. However, on the other hand, how much reliable information and platforms are there?

 For example, in most cases information is valuated as good quality and reliable when seeing information in the community such as SNS and e-commerce, things that have a lot of "Like", "Number of comments", "Number of shares", and good friends and acquaintances evaluated as good. However, due the existence of the "evaluating person" who objectively evaluates these "Like", "Comment" and "Share" makes it possible to create new "Social Commerce" reliable for users that combine social media and e-commerce, so we are convinced that we can operate the next generation social commerce platform as a place to provide high-quality and valuable information.

6. Search algorithm using AI (Artificial Intelligence)

 There is a huge amount of information on the Internet now. Then, each platform requires a search technology "algorithm (problem solving procedure)" that enables you to quickly find information that you want from among these pieces of information.

 Therefore, we realized unique RELEASE search algorithm using deep learning technology utilizing AI (Artificial Intelligence) deep learning technology automatically predicting "what and for what purpose user is searching for and finds the optimum information that the user is seeking.

 For example, when searching within the platform of RELEASE, when Mr. A and Mr. B searched with the same word "health", artificial intelligence (deep learning) automatically learns, memorizes, and predicts previous searches and browsing situations. Then, by realizing a unique RELEASE search algorithm that enables individuals A and B to quickly derive the desired information, valuable information can be provided quickly.



7. Block chain technology of RELEASE (REL)

 RELEASE utilizes block chain technology optimized for the social commerce financial system to solve various problems faced up by existing block chains and build a next generation social commerce trading system.

 We implement smart contract (distributed automation system) that enables scalability that can fully meet industry level and enables trading services of various social commerce.

"RELEASE distributed network (block chain)"

 RELEASE's platform combines social media and e-commerce, it will be able to respond widely to cutting-edge high-quality social commerce and providing transaction services.

8. Information processing technology using big data

 Commercial information such as social media and e-commerce is a wide variety of data. By using huge amounts of data previously, we utilized it for business improvement and growth, predicting customers' purchasing behavior, marketing, equipment troubles, etc. and conducting new business development.


 When collecting and processing using this data, we extract data to be used from the source of data, process missing value processing, name identification, etc. and store it in the storage for accumulation. In addition, when accumulating or consolidating, keep data for a period until data is used, and integrate and combine a plurality of data into a form according to purpose of use as necessary.

 Furthermore, when analyzing and utilizing data, it makes the output of results using BI or statistical analysis data mining tools for accumulated data and use data according to the purpose of use.

9. Security policy

 Regarding security improvement, we use the RELEASE social commerce service using distributed network (distributed ledger) technology shared by everyone = shared by every network participant, which is a feature of the block chain. Each participant verifies whether or not there is fraud in the transaction information and guarantees the integrity of the transaction information. Thus, transactions made using block chains can also be referenced by parties to the transaction.

 It is a technology to create a network that makes it difficult to destroy and tamper, enabling a way to reach a credible consensus without distributing the data by distributing data to computers dotted around the world, without trust relationship. It is suitable for achieving mutual transfer of rights among a large number of participants and uses the basic technology of security measures of the RELEASE platform.


 Previously it was a database construction technology which could dramatically lower the management and operation cost of highly public data such as registrations and transaction records and traditionally required large-scale investments.

 For example, data such as how much assets have been remitted from one particular account of a financial institution to another account is shared and stored in such a way that information such as the owner of the account is unknown. Numerous computers connected via the Internet, such as financial institutions and system companies, can mutually refer to the data and check whether it is correct by calculating it at high speed.

 Even if structurally tampering with one piece of data, it can not be fraudulent, so it can be reliably recorded with high reliability of data, so it is also used as infrastructure for operating virtual currency (encryption currency).
 Until now, we kept data in a highly confidential server and protected with robust security, but the protection of such data can be easily broken with a little effort of a hackers posessing more advanced technology .

 Therefore, "RELEASE" aims not to protect data with confidentiality, but to make data falsification physically impossible.

10. Persistent evolution logic of RELEASE

Valuable information and reliable evaluation greatly change the future of SNS!

 We are already in service social media "You are a city reporter! By transferring to big data management using AI technology (Artificial Intelligence) · block chain technology to the news site RELEASE (release)  https://release.co.jp/ that we all make, the information that each person wants. In addition to being able to retrieve it quickly, posters of articles are valued with the number of times of viewing, the evaluators of articles are evaluated based on the reliability of comments and shares, and the point "REL token" is evaluated based on its value and reliability valuation. We will establish a "social commerce platform” which is a combination of social media and e-commerce.

 In recent years, there are many social commerce that have been currently expanding the market, including those linked with SNS social networking services such as Facebook, Pinterest, Twitter, and flea market sites where C2C individuals buy and sell directly.

 We have been building a distributed platform "RELEASE", sharing good and worthy information with people all over the world to fulfill our role as next-generation social commerce, as a social platform for a long term. And these are realized by circulation of REL talk.

11. Regarding the use of funds

 We issue a total of 100 billion RELEASE COIN (REL token).

 Among this, we will allocate 20 billion tokens (20%) to development teams and advisors, 20 billion tokens (20%) to community and strategy, 10 billion tokens (10%) to bonus, 50 billion tokens (50%) will be sold in general during the token sale period.
 * RELEASE COIN (REL token) can be exchanged for multiple virtual currencies when listed on the exchange.

 All revenues of ICO will be devoted to marketing promotion, platform development and initial operation costs.
RELEASE COIN (REL Token)
- Development team, advisor
- Community, strategy
- Bonus
- In general
Specs

Name of currency (token) RELEASE COIN
Symbol REL
Token base ERC20 Token Ethereum
Initial issuing 1REL ・0.1 yen (Japanese yen)
Number of issued tickets 100 billion tickets
Commencing time Start of distributing is planned to begin since June 2018.

12. Issuance of RELEASE token

 RELEASE COIN ticker symbol "REL token" distributes REL token to MyEtherWallet account address (personal address).

 The REL token is issued in the ERC 20 token format "MetaMask" and after the REL system is completed, it is possible to purchase services, skills, goods, etc. within the RELEASE platform, and when it is published, it can be exchange with crypto currency, Ethereum (ETH) or Bitcoin (BTC).


13. ICO schedule

《Roadmap》

2018.05

・RELEASE ICO PROJECT startup
· REL token 1 stage (private sale) started

"Improvement of the RELEASE platform"
· Started refining the platform focusing on user convenience
 News site made by everyone RELEASE http://release.co.jp/

Taiwan overseas subsidiary RELEASE Co., Ltd. (Risa Bento Co., Ltd.) Preparation for company establishment

2018.06

· Issue RELEASE COIN (REL Token) at ERC 20
"Development of block chain"
· Started development of a block chain using Smart Contract that enables trading services of various social commerce that can fully respond to industry level

"Improvement of the RELEASE platform"
· Started building a system that will support multilingualization and make sites compatible

2018.07

· RELEASE COIN (REL token) distribution start (MyEtherWallet)
· REL token 2 stage (pre-sale) started
· Introduction Service Provider bitcoin 4tierClub launched site construction Shop guide ⇒ http://4tier.club/shop/

2018.08

· REL token 3 stage (cloud sale) started
"Improvement of the RELEASE platform"
· Started development of RELEASE platform backend including multiple photo posting, video posting, shopping cart function, automatic generation function of # hash tag

2018.09

· REL token 4 stage (cloud sale) started
· RELEASE Adopt 5 engineers specializing in social commerce

2018.10

· REL token 5 stages (cloud sale) started
· Building a dedicated server for big data
· RELEASE platform, starting improvement of point calculation algorithm
・I start development of the iOS/Android-adaptive hybrid application

2018.11

·2018.11.15 ICO closing
·2018.11.20 Listing date
 LATOKEN
 https://latoken.com/
· Started developing search algorithm using AI artificial intelligence (deep learning)

2018.12

· RELEASE COIN (REL token) Started developing the system wallet

2019.02

・I employ five ASP engineers specialized in distribution
・I start development of the "positional information and collection of cargo service" application

2019.03

· RELEASE social commerce platform (beta version) scheduled to be released

2019.04

· RELEASE social commerce advertisement TV · radio · Internet · newspaper, CM advertisement delivery schedule in Taiwan and Japan

* Please note that the above schedule may be changed without notice depending on the situation of fund procurement and platform (system) development.
Last update date 2018.07.20

14. Legal Disclaimer

 Please read the following precautions carefully. This notice applies to everyone reading this document. Please also be aware this notice may be changed or updated.

 This document does not provide any personal legal or financial advice. Also, it is not a recommendation to rely solely on future prospects and forecasts of this document. Purchaser of RELEASE COIN (REL Token) is strongly encouraged to obtain advice from independent experts before taking any measures described in this document.

 The creators of this document declare that all descriptions given in the document regarding forward-looking statements, the possibilities of public disclosure, business strategies, plans, objectives of future projects, laws at the time of issue, institutions are just the forecasts at the current time and include risks and uncertainties. In addition, the actual result may be significantly different with the explicit or implied contents.

 This document is a technical white paper that describes the future perspectives at present. The contents has no deterministic or assertive judgment meaning, it may be changed or revised. Also, the purpose is only to provide information, unless explicitly specified, the listed products and technologies are under development and do not guarantee the successful outcome of the activities.

 The sender of this document has no obligation to update or change any forward-looking statements as a result of new information, subsequent events, or other events and shall not be liable at all. Also, this document does not recommend to rely solely on uncertainty, potential conflict of interests, future prospects or forecasts.

 Regarding RELEASE COIN (currency symbol REL), it does not have the property of securities. Also, please make inquiries about the individual economic judgment, inquiries on taxation, receipt of this material, legal affairs, tax advisor etc of the recipient etc.

 This white paper is not intended to solicit investment and does not fall under the recruitment of securities.

 RELEASE Co., Ltd. together witht its directors, officers, employees, technicians, advisors, agents and affiliates do not guarantee or assume legal responsibility for or in connection with the accuracy, reliability or completeness of any information contained in this document. To the maximum extent permitted by applicable law in any jurisdiction, RELEASE CO., LTD. shall not be liable for any indirect, special, incidental or consequental damages. (This includes, but not limited to, loss of revenue, income or profit and loss of data).

 RELEASE Co., Ltd. is not obliged to notify the reader about changes in the facts and contents of the change, as this document may be updated or changed with the latest version of the document over the past version.

 This document and related documents may be translated into languages other than English. In the event of contradiction or discrepancy between the English version and the foreign language version, the English version of the document shall prevail.

 It is the responsibility of purchaser RELEASE COIN (REL Token) to determine whether legal purchase of REL token is permitted within the jurisdiction of the purchaser and whether REL token can be resold to another purchaser in any jurisdiction.

 The RELEASE system and the REL token may be adversely affected in various ways from regulatory measures. To this end, if it is necessary to provide an example for explanatory purposes, we can state the judgment whether purchase, sale, distribution of a REL token is illegal or a REL token is registered, whether it is regulated securities that require licensing for departments or all or one of the parties involved in trading or distribution. Where it is illegal to conduct business in the jurisdiction due to legal restrictions or changes in laws and regulations or if it is not commercially desirable to obtain regulatory approval necessary to do business within such jurisdiction. The RELEASE system may suspend operations within the jurisdiction.

 At the initial stage (before completion of RELEASE Blockchain), REL token is issued on the basis of Ethereum protocol (ERC 20), so the REL token may be seriously affected by malfunction, failure or abandonment of Ethereum protocol.

 In addition, similar to other distributed cryptographic tokens based on the Ethereum protocol, REL tokens are used for double payment attacks, majority mining power attacks, selfish mining attacks, or in the process of verifying transactions on the Ethereum block chain. It may be subject to minor attacks. In doing so, if an arbitrary attack succeeds, there is a risk to the REL token, including but not limited to exact execution and recording of transactions on the REL token.

 The citizens of a country or state where a token sale may not be deemed to comply with applicable laws or may be prohibited from purchasing a RELEASE COIN (REL token) or similar digital token, It has no authority to purchase REL tokens through token sale and cannot be purchased.

 This document, or parts or copies thereof, cannot be published or sent to countries where distribution or dissemination of this document is prohibited or restricted.

 The information contained in this white paper has not been reviewed or approved by regulatory authorities. Under any jurisdictional laws and regulations, regulatory requirements, or regulations, such measures have not been taken so far and will not be taken in the future. Publishing, distributing, and disseminating this whitepaper shall not mean that compliance laws, regulatory requirements, or regulations are being observed.

 This white paper does not imply guarantee or merit of token sale.

 In addition, please be forewarned that this white paper may "correct, modify, change" the notation of sentences and figures without notice depending on changes in social situation and development situation of this system.

15. Company profile (team members)
RELEASE Taiwanese Corporation
Company name
RELEASE Co., Ltd.
Company tax ID number
50846165
Registered site
(235)Shinhoku city neutralization zone Naka Yamado 2nd step 299 No. 11 floor 14
Establishment of company
Aug 2018
Director
CEO Tatsuo Kanai
Phone call
02-2243-5551
MAIL
I contact us here
H P
https://release.co.jp/tw/
Bank
South China Bank neutralization line
RELEASE Co., Ltd. is a subsidiary of Taiwan's overseas affiliate that develops the Internet media business, a wholly owned subsidiary of Smile Holdings.
RELEASE Japan agency
Company name
Smile Holdings Co.,Ltd.
Place
Fukuoka city Chuo-ku Yakuin 1 - chome 11 - 14 - 6 F
Company formation
2010 (Heisei 22) April 2
Capital
¥ 10,000,000
Representative
Representative Director and Chairman and President Tatsuo Kanai
Phone call
092-761-8739
Inquiry
The inquiry is this
H P
http://smile-hd.jp/
Bank
West Japan City Bank Ropponmatsu Branch
Sumishin SBI Net Bank Corporation First Branch


Team members
Tatsuo Kanai Chief Exective Officer
Internet media business · PR advertisement business · Management of search site · Shopping site management· System development · Website production · Operation of entrepreneur support site · Web consulting etc. Management and management of group companies, mainly each business.
· Chairman and President of Representative Director and Smile Holdings Co., Ltd.
Gyousai Kadota General Manager
FX related system development: Block chain: Mainly plan proposal and system development on virtual currency, from Wallet and other applications to building your own block chain, FX automatic trading system · arbitrage system (MQL, others) FX trading tool (Front end system) FX social trading system, remittance system for brokers (international interchange storage agency system)
· President of CREA Corporation
· Japan Safety and Security Association ICT Association Representative Director
Rika Ishibashi Futagoishi Director
Worldwide representative of internet promotion service company. Women supporting community · engaged in the management of women entrepreneur support portal site and produce such as shopping mall and sightseeing portal site. Regardless of Web / Real, it specializes in direction / consulting based on customer's perspective.
Kojiro Yasunaga Advisor
Watching solution business utilizing ICT · Development of agricultural production management system business. Promotion of smart life business, deployment of lightning damage countermeasures, wildlife control business, food distribution business and smart life business.
Sunflower Limited Corp. · corporate representative director of limited company
Executive Director, Kyushu Branch of Japan Association of Security and Crisis Management
Crisis manager (general crisis manager)
Takeshi Matsubayashi Developer
As graphic designer after covering the cover design of regional magazines, I transformed myself into a web designer. I am involved in the Millennium memorial project "Internet Expo" of the Government of Japan. After working as a lecturer on a designer training course, I turned to a programmer. In addition to system development of local portal site and group portal site and RELEASE, I specialize in server maintenance and management, and currently engaged in AI artificial intelligence · big data · block chain development.
Kouhei Yamada Developer
After completing the master's course at the Nara Institute of Science and Technology graduate school of information science, I am engaged in large-scale server encryption and introduction of encryption of Wi-Fi network at a major listed company and deeply acquainted with security technology. Since 2005 he has been developing online games and smartphone applications and releasing various contents. Currently we aim to spread sound virtual currency and hold a virtual currency course as a lecturer of the Japan Culture Association.
Tadashi Horie Treasurer
In addition to web-related direction, collect and analyze data of each business from internal infrastructure development of internal and external systems and business efficiency plan, engage in a wide range of tasks such as budget formulation for system development, financial management, management planning, publicity etc. In this project, he is in charge of accounting and secretariat operations.